Privacy Policy — Wishlist4Wheels

Last updated: 29 May 2026

Draft — review before launch. This policy is a best-practice starting point aligned to the Australian Privacy Principles. Have it reviewed by your legal adviser and replace every [ highlighted placeholder ] with your real details before running paid traffic.

This Privacy Policy explains how Alfie Automotive P/L (ABN [ ABN ]) trading as Wishlist4Wheels ("we", "us", "our") handles your personal information. We are committed to protecting your privacy and managing your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. The personal information we collect

When you use Wishlist4Wheels, we may collect:

Contact details — your first and last name, email address and mobile number.
Your wish list — the preferences you share in our form, such as the type of vehicle you are after, your maximum budget, your selected comparison rate, the indicative weekly repayment shown to you, and your preferred weekly repayment range.
Campaign and source data — marketing parameters (for example utm_source, utm_medium and utm_campaign) that tell us which ad or link brought you to us.
Technical and usage data — if we use analytics or advertising tools, information such as your device, browser, IP address and how you interact with the site.

2. How we collect it

We collect most information directly from you when you complete your wish list or contact us. We may also collect technical data automatically through cookies and similar technologies, and we may receive information from our advertising and analytics providers.

3. Why we collect it and how we use it

To search for, shortlist and help you choose a vehicle.
To contact you about your wish list and the cars we have found.
Where relevant and with your agreement, to connect you with our dealer or finance partners.
To improve our service, website and matching.
To send you updates or offers where you have not opted out (see section 7).
To meet our legal and regulatory obligations.

4. Who we disclose it to

We may share your personal information with:

Service providers who help us run the service — for example our database and hosting provider and our email delivery provider — who are only permitted to use it to provide those services to us.
Dealer and finance partners, where needed to source a vehicle or arrange finance you have asked about.
Professional advisers, regulators or law enforcement where required or authorised by law.

We do not sell your personal information.

5. Overseas disclosure

Some of our service providers may store or process data outside Australia (for example in [ confirm countries — e.g. United States ]). Where this happens, we take reasonable steps to ensure your information is handled consistently with the APPs.

6. Security and how long we keep it

We take reasonable steps to protect your personal information from misuse, loss and unauthorised access, including storing lead data in an access-controlled database. We keep your information only as long as needed for the purposes above or as required by law ([ confirm retention period ]), after which we take reasonable steps to delete or de-identify it.

7. Direct marketing and your choices

If we send you marketing communications, you can opt out at any time by using the unsubscribe link in the message or by contacting us using the details below. We will action your request promptly.

8. Cookies and analytics

We may use cookies and analytics or advertising tools (such as[ e.g. Google Analytics / Meta Pixel ]) to understand how the site is used and to measure our advertising. You can control cookies through your browser settings; disabling them may affect how the site works.

9. Accessing and correcting your information

You can ask us for a copy of the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. Contact us using the details below and we will respond within a reasonable time.

10. Complaints

If you have a privacy concern or complaint, please contact us first using the details below so we can try to resolve it. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

11. Automated tools

The weekly repayment figure shown in our form is an indicative calculator only — it is illustrative, not a decision about you, and not a finance quote or offer of credit. If our use of automated tools changes in a way that significantly affects your rights, we will update this policy in line with the law.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page, with the date it was last updated shown at the top.

13. Contact us

For any privacy question or request, contact us at privacy@wishlist4wheels.au, by phone on [ phone number ], or by mail at [ postal address ].